Through their sponsorship of the World Diabetes Day in Germany, Almased seeks to increase awareness of alternative, non-medicinal therapies for diabetes and wants to encourage patients to fight their disease by means of lifestyle intervention.
Since 2007, the World Diabetes Day has been an official day observed by the United Nations and thus the second day, next to the World-AIDS-Day, that is dedicated internationally to a disease. In addition to information events worldwide, important global monuments are being illuminated in blue. This year, Almased will be the first nutrition company to sponsor this important day in Germany. In the past, the honor of sponsorship has mainly been reserved for major players in the pharmaceutical industry.
The World Diabetes Day 2017 in Hamburg, Germany will take place under the motto “We bring light into the darkness. For people with diabetes.” On November 14th, the Michel, one of Hamburg’s most significant buildings, will be lit up in blue and experts from science, medicine and politics will be discussing “ways out of the diabetes trap”. Part of the conversation will be focused on alternative diabetes therapies. One of the speakers, Dr. Kerstin Kempf (biologist at the renowned WDGZ, West-German Center for Diabetes and Health, in Düsseldorf) will be talking about “diabetes and diet” and the interesting approach that scientists at the WDGZ have found through their research to effectively improve the symptoms of type-2-diabetes with a targeted lifestyle intervention.